You always want parents to feel welcome at your school, even in a virtual space. With the rules of today’s social media algorithms, posts that receive a lot of engagement—comments, likes, etc—gain much more traction. This means, in short, that it is important to maintain continual parental participation on your school’s Facebook, Instagram, and Twitter.
Social media marketing is important for your independent school—you know this. You also know how intense it can be. When your MarCom team spends most of its time generating content or collecting it from other staff members, for example, they may overlook what strategies aren’t working to accomplish your digital goals. Sometimes, there simply aren’t
Independent schools like yours must invest time and funds into a social media presence. Your target demographic, after all, spends hours per day online for both work and play. But maintaining an engaging space on social media for your school is often an overwhelming, intense task. Questions are bound to arise. How do you measure
