Email Strategy Audits for Independent Schools
Metrics tell the story of email performance.
Consider your school’s marketing and communications emails. Do you know, via your analytics, what’s working—or what’s ineffective? Have you set tangible goals for your emails? Does your MarCom team understand how to reach those goals and how to adjust what isn’t working?
When confusion arises, miXed digital EDU provides guidance.
Email marketing, with its ever-changing best practices, often perplexes the best of us. Additionally, even at the best of times, it’s time-consuming. That’s when you call on us to help with a strategy audit. Our leaders influence change in the independent school, marketing, and advertising industries. We understand how to sell online and how to sell a school.
Let the experts audit your school’s email strategy.
We recruit the best and brightest in their field to build multi-disciplinary teams with an intense knowledge and in-depth experience specific to the independent school industry. This means that we know, specifically, what makes a school email work. Our email audit service doesn’t force “one-size-fits-all” solutions on your organization—instead, we apply certain best practices to your audience specifically.
When we audit your email strategy, we ask ourselves if your emails:
- maintain a tone that is informative and professional, but interesting,
- include branded content,
- move families through your “marketing funnel,”
- include appropriate but attention-grabbing subject lines,
- and more.
We’ll then provide a report with actionable advice for your staff to implement, or work with you to implement it ourselves.
