Enrollment Funnel Analysis For Schools
When enrollment numbers plateau or fall, it is often helpful to examine your school’s marketing funnel to determine where you’re “losing” prospective families. That kind of all-encompassing analysis, however, can overwhelm and confuse even the most experienced MarCom team. The enrollment funnel, after all, has numerous “moving parts.”
For example:
- your email list, its organization/segmentation, and the quality/quantity of emails you send to leads,
- the efficacy of your landing pages and the ads that send prospective families there,
- and the topics you cover on your school’s blog,
…may all possess “holes” that disinterest or dissuade families from taking the next step towards an application.
That’s when you come to miXed digital EDU for support. As a firm with years of experience in marketing automation, we’ll identify leaks in your funnel and opportunities to improve conversion.
Where is your enrollment funnel faltering?
Our experts will look at all the aspects of your enrollment funnel, such as:
- Where is your enrollment funnel faltering?
- Our experts will look at all the aspects of your enrollment funnel, such as:
- the clarity, quantity, and quality of ads both digital and print,
- your email list automation,
- your website’s content and SEO,
- your social media content,
- your brand and how it builds trust with prospective families,
- how you communicate your school’s value proposition,
- the tools you use to keep track of leads,
- and more.
After examining your processes “head to toe,” we’ll let you know, clearly and precisely, how to improve them. Most importantly, however, we’ll show you how specific changes to the tools you use or your overall strategy can bolster your enrollment funnel and increase admissions.
