Anticipating challenges. Delivering guidance.

Launching an independent school often proves difficult and complex. Our experienced team, however, stands ready to serve you during this critical period. After we identify your strategy’s blind spots, your new school will sidestep budget threats, weak messaging, early staff or board miscommunication, and more.

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How we support your launch

Your independent school deserves a meticulous team. And our experts—which include former educators, board members, and school staffers—certainly fit the bill. From brand research to go-to-market strategy, we create thorough plans for our education clients. When we build new school strategies, we do it right the first time.

Our launch process includes support in:

Branding.

Logos, colors, values, mission statements, messaging, templates, and “buyer” personas all comprise your school’s brand. In turn, it must support your school’s unique offer to the world. Our experts will work with you to create an effective, but professional, school brand.

Market research.

We examine your area to first determine the feasibility of a new school. We then conduct focus groups, surveys, and interviews to uncover vital information used to develop your brand and overall strategy.

Competitor analysis.

We’ll take a look at other independent schools in your area. What is your school’s value proposition and competitive differentiation? How can we ensure your messaging communicates your value proposition well?

Website development.

Your school’s website isn’t just a digital brochure—it must act as a central hub for both current and prospective students and parents. We build independent school sites with accessibility and ease-of-use in mind, as well as elegance and functionality.

Social media development.

It is a daunting task to plan a cohesive social media strategy for an independent school. Which sites are most effective, and how do you measure ROI in both dollars and time? We can show you the answers.

Staff training.

DEI, MarCom/Admissions “synergy,” and cutting-edge digital tools to make life just a little easier for your staff—these are just a few aspects of our expert training services.

Avoid costly errors—work with us!

The miXed digital EDU team equips its clients with long-lasting solutions to meet the demands of a changing and challenging world. Request a free consultation and see why independent schools return to us again and again.