Turn Minor Donors Into Major Contributors
Your school’s annual fund campaign is very likely the most important campaign you’ll run all year. Therefore, it is crucial that your internal staff approaches it with a touch that is both persuasive and delicate. After all, your message has to extend far beyond mere sustainability—though it’s true that donors sustain your school.
Instead, an annual fund campaign must make the case that the school delivers on all of its promises. Yes, donations pay salaries, but they also help draw in the faculty that fulfill your value proposition time and time again. Yes, donations ensure financial aid continues to exist for deserving students, but they also augment the experience those students have. And yes, donations ensure your school can offer extracurricular activities, but they also bring your community together.
If your Development team requires support packaging these messages in a succinct, branded, targeted manner, miXed digital EDU can step in.
Consulting from the industry’s leading thought leaders
miXed digital EDU recruits the brightest in the field to build multi-disciplinary teams with in-depth experience specific to the independent school industry. This means that we know, specifically, how to create annual fund campaigns that work for your school. There’s no “one-size-fits-all” nonprofit standard here. Instead, when providing support, our experts take into consideration:
- your target audience, their pain points, and their psyche,
- your school’s brand and mission (and how donations can bolster it),
- specific, concrete examples of excellence (for example, academic, artistic, or athletic) that donations helped foster,
- the actual numbers behind your school’s financial needs,
- and more.
