You always want parents to feel welcome at your school, even in a virtual space. With the rules of today’s social media algorithms, posts that receive a lot of engagement—comments, likes, etc—gain much more traction. This means, in short, that it is important to maintain continual parental participation on your school’s Facebook, Instagram, and Twitter.
Your institution has the brightest students, the best faculty, and a value proposition like no other. The best way to express that value proposition? Knowing how to provide effective support from the top. This means knowing when to listen and when to give direction. When it comes to boosting one’s skills in management and operations,
When an interested, qualified lead clicks on your school’s ad to learn more, it’s best they arrive at a page that “sells” specifically to them. You don’t want to direct these leads to your homepage—or, worse, straight to your admissions page. Instead, you must nurture prospective families and students, warming them up to the idea
Whether you use Google Ads, Facebook advertising, or another paid digital service, you know your school can’t afford to waste those pay-per-click dollars. Nonetheless, online ads can certainly feel like a crapshoot, even for experienced MarCom teams. How do you properly utilize these powerful marketing tools while also minimizing costs and failures? To get the
Online reviews are, like many aspects of your school’s digital presence, critical to driving new leads into your marketing funnel. Most of your target audience relies on honest, thoughtful reviews from the internet to make important financial decisions. Whether your school’s reviews most often show up on Google, Facebook, or another platform, the question will
It’s one of the scary things to think about, but the truth is that social media is a great way to brand your school. Traditional marketing plans can be daunting, but building a modified school marketing plan can be relatively straightforward. When you create your marketing strategy for your private school, evaluate and consider needs.
Social media marketing takes a lot of thought. Hours and days of it, even. For example: Is TikTok relevant? How do you measure success on Facebook? What is the best content to produce for Instagram? Is Twitter even worth the effort? What tone do you use for an independent school that is interesting but professional?
Keeping track of your enrollment leads—that is, prospective families and their information—is almost as important as attracting them. Often, however, independent schools get bogged down in the lead management process due to inadequate tools. You and your MarCom team understand by now that it’s inefficient to use manual spreadsheets and documents, but figuring out alternative
Now more than ever, it’s crucial to establish a welcoming culture at your school with a proper DEI (diversity, equity, inclusion) strategy. You may know that such training generally creates stronger schools, but why, specifically and concretely, is it important? In this post, we examine four tangible reasons that diversity training is necessary for an
Well-written, authentic blogs form the cornerstone of content marketing plans across many industries. Used properly, they act as growth tools that can bring in dedicated leads to any business or organization. They’re (generally) easy to create on an already-established website, as well. Therefore, your school definitely needs a blog to strengthen current relationships and forge
