Detailed analysis uncovers hidden opportunities.
Your school’s website is a crucial hub, a cornerstone, for your marketing strategy. Though your marketing funnel likely comprises many steps, it all leads to one thing in the end: increased admissions. And your site must contribute to that goal.
With our website auditing services, our team of experts will dissect your website to ensure it is:
- intuitively organized;
- easily accessible;
- providing visitors with information, and
- supporting your enrollment goals.
More specifically, we take a comprehensive look at the site’s structure, content, and technological “backbone” to identify potential issues and productive opportunities. Let miXed digital EDU determine your site’s weaknesses—and present actionable advice so your school can reach its admissions goals.
Detailed website audits by leading marketers
Your independent school deserves a thorough team. And our experts—which includes industry insiders, website designers, and marketing leaders—certainly fit the bill. For every asset, color, font, and placement of content on your site, we’ll ask ourselves how it may contribute to your bottom line.
A few details we take into account:
- Is this accessible/ADA compliant? Can we make it compliant?
- Will it communicate the school’s value proposition clearly?
- Does it contribute to easy, intuitive navigation of the site as a whole?
- Does this speak to the school’s intended audience and that audience only?
- Will it hold their attention? Will it move them towards the start of the marketing funnel?
After examining your website “head to toe,” we’ll let you know, clearly and precisely, how to improve it. Most importantly, however, we’ll show you how specific changes to your website can bolster your marketing funnel and increase admissions.