Social media marketing takes a lot of thought. Hours and days of it, even. For example: Is TikTok relevant? How do you measure success on Facebook? What is the best content to produce for Instagram? Is Twitter even worth the effort? What tone do you use for an independent school that is interesting but professional?
Social media marketing is important for your independent school—you know this. You also know how intense it can be. When your MarCom team spends most of its time generating content or collecting it from other staff members, for example, they may overlook what strategies aren’t working to accomplish your digital goals. Sometimes, there simply aren’t
Engaging email newsletters are one of the critical components to marketing your school to prospective families, and fostering a sense of community among current families. They’re obviously incredibly important all around. What practices, however, make a school’s email newsletter effective? How do you keep your audience from unsubscribing? And—perhaps most importantly—with everything that happens at
Admissions are the lifeblood of an independent school. Often, however, institutions lack a cohesive and effective strategy for enrollment. If you and your MarCom team are unsure where to begin to boost enrollment numbers, consider the four steps in the guide below. First, set your enrollment goal. We discuss goals in nearly every blog post
