Whether you use Google Ads, Facebook advertising, or another paid digital service, you know your school can’t afford to waste those pay-per-click dollars. Nonetheless, online ads can certainly feel like a crapshoot, even for experienced MarCom teams. How do you properly utilize these powerful marketing tools while also minimizing costs and failures? To get the
Your school’s target demographics—Gen X, Millennials, and/or Gen Z—get their information primarily from social media. No longer are print ads and television spots enough: your independent school needs to have engaging, authentic ads on platforms like Facebook. What makes a “good” Facebook ad, however? How do you go about creating something both professional and eye-catching?
