After starting her career in New York City, following studies at New York University, Hailey Feldman’s professional life eventually brought her to Mixed Digital, where she now serves as its Chief Marketing Officer and Head of Brand. She thrives on launching new ventures, which integrates well into the agency’s expanding programming strategy, and specializes in market research focused on branding and strategic positioning.

Feldman’s skillset includes brand creation; market research and reporting; audience identification, segmentation, and behavior monitoring; building and maintaining genuine and trusting relationships; and leadership and mentorship. Her background as an educator in the New York City school system meshes well with the Mixed Digital’s commitment to providing marketing services to independent schools.

Feldman’s teaching career came during and after her graduate studies. Her experience in the classroom and volunteering for three major nonprofits laid the foundation for her becoming a key member of Mixed Digital’s new departments and programing and brand development teams.

After teaching, the Gowan Group, an independent education consulting firm, recruited her to build the company’s new digital marketing section. This included concentrating on branding, local SEO, and social media.

Eventually, Feldman took the entrepreneurial plunge and founded a startup, Equestrian Marketing. It specialized in providing premium marketing services to the equestrian sports industry. Her company was eventually acquired by Mixed Digital, which tapped Feldman to become its Chief Marketing Officer and Head of Brand. Hailey opened Mixed Digital’s second branch in Tampa, Florida in 2018, home to the agency’s independent school marketing team.

Her diverse background in education, marketing, and private school branding makes her a perfect fit for handling the new development needs of Mixed Digital. She brings an understanding of both public relations and brand development that furthers the growth of Mixed Digital as a major marketing institution for Florida.