Comprehensive social media policies create alignment and mitigate risk.
Take a moment and consider the guidelines your school has in place if:
- a parent or student leaves a disparaging comment on your Instagram, or
- a teacher posts pictures of her students on her personal Facebook account, or
- a communications staff member starts using unbranded, unapproved materials on your Twitter.
Social media policies are of the utmost importance in these situations. Your school’s community spends hours per day online for both work and play. A clear, definitive policy brings staff, faculty, parents, and students alike onto the same page. It also enforces your branding and supports your professional social media presence. Most importantly, it creates a risk management solution—and cuts down on stress, too.
Consult with miXed digital EDU and we’ll help you develop a comprehensive but fair policy that specifies how everyone will use social media.
Our consulting service will make policies easy and clear for your staff.
Social media policies are deceptive: they aren’t as simple to create as they appear. (They certainly aren’t only about forbidden topics and photo legalities.) Our experts will collaborate with you and your staff to determine your independent school’s guidelines on:
- responses to crises,
- responses to negative, inflammatory, or downright untrue comments,
- disciplinary action against one-time and repeat policy violators,
- cyberbullying among the student body,
- unprofessional conduct on a faculty member’s public, personal account,
- privacy law violations,
- working with your legal team,
- determining the extent to which MarCom can operate independently,
- and much more.
