Google Ads Audits For Independent Schools
Plugging the leak
For the inexperienced or overworked marketer, paid ads via Google and other online services often seem like a crapshoot. Success, when it arrives, provides your independent school with an incredible boost. Google Ads failures, however, are costly for your school.
If you want success, if you want that boost, you come to miXed digital EDU. We provide thorough audits for independent schools’ Google Ads campaigns. Our Google-certified experts—who have decades of online marketing experience—know how to “dig in” to your ad’s keywords and numbers, providing clear analysis on whatever we find.
Whether you’re unsure where your ads need improvement, or simply need the wisdom of an award-winning team, miXed digital EDU can provide the expertise your school requires.
Rest easy: miXed digital EDU knows Google Ads
We aren’t just marketers—we’re educational thought leaders. For years, we’ve provided targeted advice for independent schools. Google Ads, for instance, aren’t “one size fits all.” The content, the analytics, the numbers will all vary by industry. And—as a Google Partner agency—our team understands what makes the perfect independent school Google Ads campaign.
When we audit your Google Ads strategy, we examine:
- if your keywords are too broad,
- if they lead to an appropriate, attention-grabbing landing page,
- whether or not you’re excluding certain terms (“negative” keywords),
- if it’s appropriate to bid on your school’s name (hint: it usually isn’t!),
- if they’re reaching clear, industry-appropriate benchmarks,
and much more.
We’ll then provide a report with actionable advice for your staff to implement, or work with you to implement it ourselves.
