Show off your school in a safe, interactive manner.
Prospective families that want to experience your school “up close and personal” benefit best from virtual school tours. Such an offer can boost your conversions and provide leads with an in-depth look at your institution’s values and culture, to say nothing of the physical facility itself.
To create an effective virtual tour, however, you must account for numerous factors. For example, your MarCom team must think about:
- the purpose of the tour,
- the final call to action at the end of the tour,
- finding or producing compelling shots/visuals,
- logistics (scheduling, equipment, costs, etc),
- whether or not your “guide” needs a script,
- how to ensure the tour speaks to prospective families’ pain points,
- and more.
It’s a lot. We understand. But you don’t want to skip over tours completely in your marketing plan. When you need guidance on virtual tours, our experts can help.
Click to view an example:
Draw in families with a unique, compelling tour
Our consultants—which include marketers, videographers, and more—are highly published leaders in their respective fields. But this industry is our industry as well. That means we know, specifically, how to attract your target audience: mission-appropriate families who want what your school can offer.
To that extent, we don’t set out to simply guide institutions on creating “good” virtual school tours. Instead, we consider how these tours will synergize with your marketing and communications. Shoring up your enrollment funnel is our top priority.
Don’t miss out on this critical marketing opportunity!