Video brings your message to life.
Never underestimate the power of an effective video, especially for your institution’s marketing plan. Often overlooked but nonetheless crucial, videos speak to the shorter attention spans and limited free time of your prospective families. In just a few seconds, an interesting high-quality video can:
- provide a compact overview of your school’s values and culture,
- showcase your unique offer to the market,
- build a sense of community and pride,
- and—most importantly—increase conversions.
We understand, however, that videography is complex. Numerous considerations must be taken into account. Cost, skill, time…for smaller schools or those with busy MarCom teams, finding outside help is key.
That’s where miXed digital EDU can help.
More than appealing videography
Our consultants—which include marketers as well as videographers—are highly published leaders in their respective fields. But this industry is our industry as well. That means we also know, specifically, how to attract your target audience: mission-appropriate families who want what your school can offer.
To that extent, we don’t set out to simply provide institutions with “good” video. Instead, for every shoot, we consider how the visuals will synergize with your marketing and communications. Shoring up your enrollment funnel is our top priority.
Hiring a professional videographer is a major investment, but one that can eventually boost your school’s admissions and bottom line. Don’t miss out on this critical marketing opportunity!
