When stock images just won't cut it.
When choosing effective photos for your print and digital media, you need to think beyond mere aesthetics. While your school’s assets must indeed look attractive, they must also tell a clear, coherent story about your brand. From powerful classroom images of engaged students to athletes and artists in action, an institution’s photos need to express:
- its value proposition,
- its culture,
- its mission statement,
- and its dedication to diversity.
Understandably, that may seem like a tall order. How do you know which photos to utilize and where? How do you ensure they work together cohesively? How can photographs act as effective marketing tools? And how can a series of visuals encompass everything prospective families need to know about your school?
Don’t let your MarCom team figure out a photo strategy alone—miXed digital EDU can provide guidance.
More than appealing visuals
Our consultants—which include marketers as well as photographers—are highly published leaders in their respective fields. But this industry is our industry as well. That means we also know, specifically, how to attract your target audience: mission-appropriate families who want what your school can offer.
To that extent, we don’t set out to simply provide institutions with “good” photos. Instead, for every shoot, we consider how the photos will synergize with your marketing and communications. Shoring up your enrollment funnel is our top priority.
Hiring a professional photographer is a major investment, but one that can eventually boost your school’s admissions and bottom line. Don’t miss out on this critical marketing opportunity!