Let us help you smooth the transistion.
Questions naturally arise when two (or more) independent schools consider a merger:
- Is this the right move for our students and staff?
- How will we synchronize our individual educational missions?
- Will our brands work in tandem? What about our cultures and values?
- What concrete goal/ROI do we hope to achieve together?
- How can we express this to the public in a positive, forward-thinking manner
Regardless of your concerns, our education, marketing, and consulting experts will guide you and your board through the entire merger process. We’ll help you identify the best representation of your new brand and all the details required to make it work.
More than the bottom line: healthy school mergers
School mergers a
re not corporate takeovers, and we refuse to treat them as such. The ideal independent school merger is a “healthy” one—that is, one that is mutually beneficial for all parties. Indeed, as in a relationship, a merger works best when all parts come together as one bigger, better whole.
We keep this synergy in mind as we develop every aspect of your new merged school, such as:
MarCom strategy.
We are the pre-eminent source of advice for achieving marketing and communications success, from email and social media campaigns to persuasive website copy. Your new messaging will reflect the best parts of all schools in the merger.
Enrollment strategy.
Often, schools lack a cohesive, effective enrollment/admissions strategy or get bogged down in the lead management process. In a merger, this problem magnifies exponentially. Our Fortune 500 B2B lead generation and marketing automation experience, however, will give your merged school the “competitive edge” it needs to stay relevant.
Staff/board training.
Blending two families is tough; blending two dedicated teams is tougher. The good news: miXed digital EDU’s DEI, leadership, marketing, and communications training can bring everyone on board to share a singular educational message.