Lead Generation Training for Independent Schools
Often, schools lack a cohesive, effective lead generation process. Such a blind spot can collapse your whole marketing funnel and hurt your school’s bottom line—after all, leads are the lifeblood of the admissions process. Without prospective families to nudge towards conversion, you are lacking the core component of your marketing strategy.
In short: professional photos and content do not matter if no one wants to engage with them any further than a brief glance.
But lead generation can confuse and overwhelm even the most experienced MarCom team. There are a thousand ways to attract qualified families, and it’s difficult to know where to begin. That’s where miXed digital EDU, however, can provide guidance.
When your staff requires lead generation expertise from industry experts, you can come to us for support.
Learn to find qualified families with ease.
Our experience in both Fortune 500 lead generation and marketing automation shapes our lead generation training. But we’re not just marketers—we’re educational thought leaders, too. We know precisely how to attract prospective families and how to move them down your enrollment funnel.
These aren’t “one-size-fits-all” strategies. We teach schools the proven processes that have worked for their competitors. Train with us and you’ll receive advice on:
- effective calls to action across digital and print media,
- using email automation to nurture leads,
- targeting prospective families with online ads that speak to their pain points,
- keyword research,
- and dozens of other important aspects behind establishing a marketing funnel.
