Who We Are, Mission, & Values

Yes: we are communicators, fundraising experts, and strategists with our fingers firmly on the pulse of 21st century academia. Our team’s experience adds up to over 100 years of advising private schools and Fortune 500 companies. 

But we are also parents of school-aged kids, current, and in some cases, former educators ourselves. We know how much you care about your work—and we know you’re being asked to do more of that work with fewer and fewer resources.

We’re not here to tell you what to do. We’re here to ask you where you’re going, and then help clear a path there.

To be a premier partner to independent schools, guiding schools on the path to success by providing world-class solutions that improve marketing, strengthen communications, grow enrollment, cultivate donors, foster diversity and inclusion, and support long-lasting  school operations.

To be a safe, dependable partner and key asset in the continued success of independent schools nationwide.

Independent schools deserve good marketing, too.

While there’s no dearth of ad agencies, digital shops, and consulting firms, few specialize in education—specifically, independent schools. Within this niche spans a wide range of individual consultants to huge international software companies. Of these, a select few provide some, not all, of the services schools need; many are driven by tenured approaches established decades ago.

We saw an opportunity to create a comprehensive solution: a mix of mission-critical services delivered by seasoned industry experts with an understanding of the modern challenges unique to independent schools.

Here’s what we know:

Enrollment is the lifeblood of any school, driven by a synergy of marketing and communications.

Development is critical to furthering a school’s Mission, Strategic Plan, and the growth of school programs. 

Diversity goes hand-in-hand with inclusivity, and a true understanding of that relationship is necessary to create equity.

Resources are often limited, and some schools benefit from training full-time staff versus outsourcing certain responsibilities. 

It is our mission to become the premier partner for independent schools. We know the challenges they face because we’ve experienced them ourselves. We have the solutions  because we’ve utilized them before.