User experience is part art, part science.
Users online today have notoriously short attention spans. Experts in the field note that you may have less than 5 seconds to capture your clients at first glance.
This is true, too, of potential students and their parents, even on independent school websites. The user experience of your website is crucial to its success, and therefore to your enrollment numbers. If information is hard to find, hard to read, or simply not useful, visitors will leave without entering your marketing funnel.
Our website audits, however, can determine your site’s UX weaknesses and present actionable advice to fix them.
Detailed user experience audits by leading designers & marketers
Your independent school deserves a thorough team. And our experts—which includes industry insiders, website designers, and marketing leaders—certainly fit the bill. For every asset, color, font, and placement of content on your site, we’ll ask ourselves how it nurtures your users’ experience.
A few details we take into account:
- Is this accessible/ADA compliant? Can we make it compliant?
- Will it communicate the school’s value proposition clearly?
- Does it contribute to easy, intuitive navigation of the site as a whole?
- Will it hold a visitor’s attention?
- Will it move them towards the start of the marketing funnel?
After examining your website “head to toe,” we’ll let you know, clearly and precisely, how to improve your website for the benefit of its visitors. Most importantly, however, we’ll show you how your website can increase admissions—and your bottom line.
