Google Ads Management For Independent Schools
Leveraging over 100 years of experience
You’ve seen the small ads that arise on many Google searches—the sponsored links that appear at the top, and to the right, of your search. If you’re wondering whether or not these ads are potentially lucrative for an independent school, the answer is “yes…when used properly and effectively.”
Google Ads, when shown to the correct audiences, can bring hundreds of families to your school’s website, if not more. The best part: these families will be looking for a school just like yours, because they’ve been specifically searching on Google for a school like yours. They’re ready to enter your marketing funnel. They just need a bit of guidance.
Let’s take advantage of this opportunity to bring more potential admissions to your doorstep.
We understand targeted Google Ads for independent schools.
Our team isn’t just comprised of marketers—we’re educational thought leaders, too.
Google Ads, for instance, aren’t “one size fits all.” The content, the analytics, and the numbers will all vary by industry. But for years, we’ve created targeted Google Ads specific to independent schools. You’re not getting ad templates built for corporations and Etsy products—you’re getting real, up-to-date expertise from the people who know the independent school industry.
When we create your school’s Google Ads campaigns, we consider:
- specific, localized, niche keywords that will draw targeted visitors to your site,
- where your ad links will lead—that is, to a landing page or elsewhere,
- whether or not you need to exclude certain terms (“negative” keywords),
- if it’s appropriate to bid on your competitor’s name (hint: it usually isn’t!),
- and more.
Of course, we’ll also continue to manage your Google Ads campaigns afterward if you’d like an ongoing relationship. If your ads aren’t performing as expected, we’ll tweak them until they meets your goal.