Email Strategies for Independent Schools
Email still offers a powerful return on investment.
Believe it or not, the email isn’t dead. In fact, your school’s mailing list is one of the most important MarCom tools you possess. Parents of prospective and current students both check their email habitually throughout the week—it’s a core part of everyday life. Therefore, a good marketing strategy will take advantage of the efficacy, convenience, and direct nature of an email.
But email marketing is also time-consuming. At the very least, doing it right is time-consuming. When your internal staff is in need of support—after all, they have dozens of other tasks on their plate—miXed digital EDU is the best team to hire.
Generate revenue with engaging, effective emails.
We recruit the best and brightest in their field to build multi-disciplinary teams with an intense knowledge and in-depth experience specific to the independent school industry. This means that we know, specifically, what makes a school email work. Our email strategy service doesn’t force “one-size-fits-all” solutions on your organization—instead, we apply certain best practices to your audience specifically.
If your school’s MarCom team needs any guidance on:
- maintaining a tone that is informative and professional, but interesting,
- including branded content,
- industry open rate and click-through benchmarks or other analytics,
- measuring ROI,
- moving families through your “marketing funnel,”
- creating appropriate but attention-grabbing subject lines,
- automation management,
- and more.
…this service is for you.
