Enrollment Attrition Analysis For Schools
Now that you’ve won over a prospective family, you have to keep them as well. And to do that, your primary enrollment strategy has to change.
Families may tell you that they leave your institution for financial reasons, and you might believe that enrollment attrition is a natural (if sometimes disheartening) part of independent school life. Often, however, a family’s true motive is much different than just “money.”
In fact, enrollment attrition more commonly happens because:
- Returning/current families are not given as much attention as new ones, especially past the first three months at your school,
- There’s a massive disconnect between your brand/mission/value proposition and the day-to-day “reality” of your school, or
- Conflict resolution between your school and the family in question is lacking.
No matter the case, your staff can take action to prevent all of the above from occurring. These issues are extremely fixable with just a little expertise. The miXed digital EDU team provides that sort of expertise everyday, and has for decades.
Why do families leave your independent school? We’ll find out.
The miXed digital EDU team is the pre-eminent source of advice for any school looking to achieve success. There’s no “one-size-fits-all” solutions here, because we know schools. Our leaders are influencers who shape change in the independent school industry as well as the marketing/advertising industries.
That means after examining your processes “head to toe,” we’ll let you know, clearly and precisely, how to improve them. Most importantly, however, we’ll show you how specific changes to the tools you use or your overall strategy can help you retain new admissions for the duration of their educational journeys.
